Marketing Manager II
Job Requisition #: AF13612
Date Posted: 09/19/2011
Category: Marketing
Location: St. Paul - MN - USA
About Us
Our teams produce game-changing ideas and life-changing results. A career at St. Jude Medical puts you on the leading edge of medical technology, working for a company driven by its entrepreneurial culture and its passion for quality. Isn't this the kind of change you would like in your life?
We are an Equal Opportunity/Affirmative Action Employer. We currently have this position open at our Atrial Fibrillation Division.
Job Overview
We are seeking an experienced, high caliber, Product Marketing Manager that will be part of our AF Marketing Team. The successful candidate will be responsible for planning and execution of new product marketing strategies, product launches, product management, continuation marketing and sales support for assigned product lines.
Impact this role will have within the AF division:
• Leads rigorous and disciplined new product launch planning and post-launch monitoring to ensure that new products meet AFD Op Plan goals for revenue growth. Includes working collaboratively with the U.S. and international selling divisions to establish strategies and tactics for product messaging and positioning, promotion, pricing, sales rep and customer education, limited market release programs, and organizational communication and alignment plans.
• Leads on-going lifecycle management of existing products to ensure AFD can maximize revenue and gross margin opportunities associated with current generation devices. Includes driving continued customer/sales force product promotional and educational programs, providing on-going competitive product education to the field, and leading the technical teams in the identification and resolution of product performance and procedural issues to ensure the highest levels of customer satisfaction.
• Conceives and executes broader programs (e.g., market development, patient education, clinical data development, KOL development, publication and podium presence, etc.) that create more preference for SJM products and services.
• Partners with the U.S. and international selling divisions to provide support at SJM events such as conferences, symposia, sales meetings, sales training sessions, and regional events. Provides on-going and prompt support in response to customer or field rep inquires and requests. Is recognized as a go to” person with respect to both the business and technical sides of the product lines for which this individual is responsible.
• Provides input to engineering to help guide the development of next generation products and services. Establishes disciplined methods of gathering customer feedback and determining product/service requirements.
• Provides direction to manufacturing on inventory forecasts. Continuously monitors inventory situation by periodic review of US and OUS sales reports as well as through on-going dialogue with the selling divisions and manufacturing team.
Required Qualifications:
• BS or BA degree in business, physical/life science, nursing, or engineering.
• 5+ years of marketing experience in medical devices.
• Self-directed – identifies what needs to be done and executes appropriately with little supervision.
• Pro-active – anticipates problems and acts appropriately.
• Excellent written and oral communication skills.
• Ability to multi-task in order to meet deadlines.
• Ability to influence cross-functionally and cross-divisionally without authority.
• Resilient – finds ways to get things done when initial or usual approaches do not work.
• Intellectually curious – strong desire to learn and willing to invest the time both inside and outside of work to do so.
• Team player.
• Willing to travel as needed (up to 35%) with occasional weekend travel.
• Creative, out of box” thinker who thrives on developing and executing marketing strategies and tactics.
• Excellent reputation for building relationships across various levels of an organization.
• Organized, on-time, and detailed project management skills.
• Energized attitude.
Preferred Qualifications:
• MBA strongly preferred
• Medical device, biotechnology, or pharmaceutical sales experience a plus
• Prior electrophysiology and/or cardiac rhythm management experience preferred
• Prior product marketing experience preferred
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