Mgr, Product Marketing, Cardiology
Job Requisition #: USD 9463
Date Posted: 02/06/2012
Category: Marketing
Location: Austin - TX - USA
About Us
Our teams produce game-changing ideas and life-changing results. A career at St. Jude Medical puts you on the leading edge of medical technology, working for a company driven by its entrepreneurial culture and its passion for quality. Isn't this the kind of change you would like in your life?
We are an Equal Opportunity/Affirmative Action Employer. We currently have this position open in our US Sales Division:
Job Overview
Has primary management responsibility for developing and implementing systems, services and programs that will produce maximum results from targeted sales and marketing processes. Has a primary responsibility to ensure that specific marketing initiatives within Cardiovascular Product Division are aligned, implemented, and recorded as sales initiatives across all functional aspects within USD, with a specific emphasis on Optical Coherence Tomography and accessory product lines. Has collateral responsibility to identify opportunities to build sales in under-serviced markets, both current and future. Has responsibility for support to Product Division Marketing regarding product design, product development and ongoing product engineering. Has responsibility for the design and implementation of product-defined sales and manpower metrics with respective application to USD management. Sets goals, ensures that they are met and is responsible for continuous process improvement. Assures that quality of services meets internal and external customer requirements. Exercises judgment in planning and organizing work; monitors performance and reports status. Uses best business practices to ensure success in areas of responsibility.
1. Works within a matrix, among USD sales management, to apply professional skills in support of the successful promotion of specific SJM products, feature sets, or services, as conducted by the USD field organization.
2. Works within a matrix, among USD sales management, to support sales and marketing management focus upon timeline-based sales and marketing initiatives relative to achieving specific product sales goals.
3. Determines customer needs related to product knowledge and benefits offered by SJM products as a result of direct interface with SJM product end users: physicians, RNs etc.
4. Assists Product Division Marketing in implementing product launch strategies; in particular those launches associated with timeline dependent behaviors, tiered marketplace strategies, new clinical indications that require intensified focus on the part of USD.
5. Provides feedback into Product Marketing regarding marketing initiative content acceptance/utility within USD.
6. Participates and implements marketing goals for increased penetration of Optical Coherence Tomography and accessory product usage within the interventional cardiology and radiology marketplace.
7. Develops and manages key thought leader relationships within the interventional cardiology and radiology marketplace, specifically related to Optical Coherence Tomography and customer training and marketing opportunities.
8. Manages resources, tools, educational events and tracking mechanisms for selected new product launches to the US Cardiology and Radiology marketplace.
1. Remains current on developments in field(s) of expertise, regulatory requirements, as well as industry trends.
2. Resolves and/or facilitates resolution of problems including identifying causes to prevent re-occurrence.
3. Performs related functions and responsibilities, on occasion, as assigned.
Qualifications:
Required: A Bachelor’s degree in Business Administration, Marketing or equivalent plus typically five plus years of progressively more responsible business experience in a medical device company or equivalent, including product or market management experience. Seasoned judgment acquired through organizational experience and a demonstrated record of achievements in successfully building a business. A substantive knowledge of the interventional cardiology, health care delivery, and managed care/reimbursement markets and the factors that drive them is required. A thorough understanding of product and market management, physician, and patient marketing is also required. Demonstrated ability to effectively prioritize development projects using customer input. Requires the ability to track financial metrics and make appropriate adjustments to successfully achieve revenue/unit goals. Documented record of delivering marketing information which adds value to management’s decision making process. Demonstrated verbal and written communication, interpersonal and presentation skills; the ability to lead a cross-functional team. Demonstrated working knowledge of frequently used personal computer programs and applications, such as, Microsoft Office. Must be adept at handling multiple assignments and accomplish these projects within budgetary guidelines.
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